Top 7 SEO Trends For 2020?
SEO or Search Engine Optimization is the most indispensable and effective tactic that is used by digital marketing professionals. The consumer behaviour has changed over the years and this has caused a change in the SEO landscape which is crucial for a SEO Company in India to implement.
Here are some of the SEO trends for 2020 that will dominate the market in 2020. Let us take a look at the top 7 SEO trends for the year 2020.
#1 E-A-T rating stays important as ever before
E-A-T stands for expertise, authoritativeness and trustworthiness. The E-A-T of the business score will matter even in 2020 when it comes to ranking high on SEO. The companies that have a low reputation will see a negative organic visibility.
The focus should be to weed out any fake information, scrutinise the companies reputation and of the authorities who are allowed to publicise on the behalf of the company and highlight the content that demonstrates credentials and genuineness.
If your business page has an accurate, convincing and authentic online representation of the business then this is what will contribute to a better Google E-A-T and this will let the SEO professionals to successfully implement the marketing tactics.
#2 Technical SEO and user experience
The SEO professionals have to focus a lot on the user experience because this is one of the new SEO trends 2020. This could be the website’s loading speed, the initial SERP interaction and the overall experience of the landing page. This also is affected by how people who had previously interacted with the website or through the mobile app have been connected to. This can be through personalising the content for the users to return.
The main objective of the trend is to channelize the energies into delivering the best experience for the user in the best way possible and what value can you give to the user when they visit your website.
#3 Voice search
Mobile SEO is incomplete without voice search. In fact, today already 20% of the Google search is on voice search. The voice search is soon to pick up pace and this means that the SEO professionals will have to work on ways to improve the voice search optimisation in the year 2020. The digital marketers should optimise their website for voice search by focusing on the user interests, features snippets, page speed, long tail keywords, structured data and local SEO.
#4 Mobile SEO
Mobile SEO in 2020 is making a big appearance. The companies that have a mobile first approach will win and those that have a mobile site that is poor would have issues with visibility on the search engine. It is soon going to be a priority for many businesses to deliver a positive user experience through mobile SEO.
SEO professionals in fact can control this trend by making a mobile first website and then making it friendly for desktop instead of doing the other way round.
#5 Featured snippets
Featured snippets will grow bigger in the years to come. This is because there is an increase in demand for zero click searches. This is one of the latest SEO trends that have already shaken up the ranking ladder in the search page.
#6 High quality content wins
Great content is non-negotiable because content is king for a website to rank higher. 2020 will be the year where SEO has to aim for rich and good quality natural content that is relevant and valuable in the natural text for the readers to be able to understand the nuance of the words that they type in the query.
#7 Link building for your website
The link-building strategy for SEO in 2020 needs to move to a customer-first approach. SEO will have a lot of responsibility for link building because customers are getting smart and they want more when it comes to website marketing.
Today’s readers are very fast to recognise whether or not they want to engage with the website. In fact, it takes less than 8 seconds for a person to make a decision about the website. This increases the need for staying on top of the SEO trends that will let the webpage owners to design the content of their site optimally as well as change the architecture of the website as per the user demands. Staying up to date with the change in the SEO trend also lets the website to rank high on the search engine. Is SEO dead? Well not really. The idea is to hire a SEO services company who can put the best and the trending SEO practices in place.
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