What is On-Page SEO?
On-page SEO is a practice that helps search engines understand your content so they can rank your site appropriately. Our SEO experts write titles and meta descriptions for each piece of content. We check internal links to ensure they are all linking to relevant pages. We also add our keywords to our URL structure, title tags, and the text throughout the website. On-page SEO requires you to optimize certain words and phrases on your actual website to gain a better overall rank in the search results. You control these SEO techniques, and despite what anyone else may suggest, it’s not as hard as you think.
Why On-Page SEO is Important?
Understanding exactly what on-page SEO involves is the first step to improving your Google rankings. In simpler terms, on-page SEO refers to the factors and elements that can be directly controlled on your site. Search engine optimization involves a wide range of strategies, mainly on-page SEO and sometimes off-page SEO. The goal of SEO is to make your site show up for the right keywords in searches.
SeoRachana provides the best On-Page SEO Services that includes following On Page SEO activities:-
1. Website speed
With our PageSpeed services, you’ll get a leaner, faster website. Our optimizer will automatically make changes to your code to improve page speed. We’ll also show you the changes we’re making so you can understand why they improve page speed and integrate them into your development workflow easily. Many web admins often overlook the importance of page speed because many are not aware of how fast their pages load or optimized for fast loading.
2. SEO friendly URL
An optimized, well-structured URL can help you rank higher in search engines and provide a better user experience. With a concise and clean URL, your content will be easier to read, easier to share, and more likely to appear higher in search results – meaning more traffic and leads for your business. Our URL creates a descriptive, search-engine-optimized page in just three steps. It shortcuts the user to the most relevant content on your site and reflects an easy-to-share style that helps your pages rank better on Google.
3. Quality content
A good SEO content combo will allow your website to perform better in the search engines while allowing users to stay on your site longer and making the most of any traffic you get from the search engines. With good content, you’ll be winning over customers with your wit and charm instead of relying on tricks and techniques. Whether it’s a blog post, e-book, or epic landing page, would you like to make your content more visible and search engines friendly? If so, our team of seasoned web marketers has the answers.
4. Meta tags
Meta tags are snippets of text that describe a page’s content; the meta tags don’t appear on the page itself but only in the page’s source code. Meta tags are essentially minor content descriptors that help tell search engines what a web page is about. When used wisely, meta tags can make it easier for users to find and understand your pages and boost your search engine rankings.
5. Heading tags
Implementing heading tags (H1, H2, etc.) is the best thing you can do to make a webpage search engine friendly. Specifically, these tags make it easier for bots to crawl a page and increase your site’s chances of ranking higher in search results. Each page on your website needs to be optimized differently, but generally speaking, it includes optimizing the headings and keeping the website structure simple. Both of these job roles are critical to improving content readability, which will help you meet your business objectives.
6. Internal linking
When you link to a page on your website, that page becomes an internal link. If all of your links point only to pages outside of your website (for example, to other websites), your users won’t be able to navigate around your site. Search engines won’t be able to find content on your site. Internal links are the foundation of any website. Without internal links, it’s challenging to get people to find the content on your site. If you want to improve your site for both visitors and search engines, focus on building better internal links.
7. Footer links
Web pages with internal links help users find information more efficiently, and they also boost your search ranking. Using footer links, you can organize your site and make it easier for users navigating through your website. Whether you are creating new sections for a dynamic website or updating an old site, footer links are an excellent way to show all of the areas to your users while helping to optimize your SEO.
8. Canonical tags
The canonical tag tells search engines which version of a URL represents the master copy of a page. The fact that you can have multiple URLs representing the same content means that it’s possible to get duplicate content appearing in search engine results. The canonical tag helps eliminate this problem by “pointing” search engines to the URL you want your target visitors to reach.
Using breadcrumbs on your site helps you maximize the effectiveness of the internal linking structure of your website. When used correctly, they help users navigate to important pages on a website. Breadcrumbs allow users to quickly and easily navigate around an entire website or just a specific section of it. They are also used in search engine optimization, helping users find a website via search engines.
A robots.txt file is a text document that you can use to tell search engines (like Google) which pages or sections of your site you don’t want to be crawled in search results. All major search engines respect robots.txt files, with the exception of Google News and Google Video.Robots.txt is important because we want to tell the search engines what we want them to do, and most importantly, what we don’t want them to do.
A sitemap is a one-page overview of your sites, listing the web pages and URLs of your site. Every site should have one. A Sitemap tells search engines which pages are important on your website and improves their ability to find all of your site’s content, which increases traffic to your site.
12. Image Alt Tags
As “alt tags” were originally intended for HTML images, not images added by Google Webmaster tools. Today, their purpose is two-fold. First, they are used to describe the image to an individual who cannot see it but can use a web browser (for example, an individual with vision impairments). They have also become very important in the eyes of search engines because they can be easily manipulated by webmasters as well.
13. Broken Link Analysis
A broken backlink is one of the most frustrating experiences for a webmaster. Once discovered, it should be fixed immediately. This marketing technique uses the broken link-building strategy to earn incoming links to websites while also making online properties more user- and SEO-friendly.