Have you ever visited a website via your smartphone, and then when you tried to see that same website again on your desktop computer, it didn’t load as fast or wasn’t as easy to use? You were probably experiencing what’s called a “Mobilegeddon,” which is essentially the result of poor mobile optimization. Mobile SEO isn’t just about designing a mobile-friendly website; it’s about creating a mobile experience that users love.

What do you understand by Mobile SEO?

Mobile SEO suggests that you optimize your website for better visibility and performance in mobile search results. Mobile search will continue to multiply and increase the mobile share of internet usage, so businesses need to have an effective mobile strategy in place. Mobile SEO is an ongoing and evolving practice designed to help ensure that your website is accessible and optimized for search engines from mobile devices. The results can help you get a better return on investment from your online marketing efforts.

What is the importance of Mobile SEO?

The mobile seo is going to look at how users are searching on a mobile device. It can also look in a more in-depth manner how different professionals both suit their individual needs. This is very important because, you will see, that the growing trend is mobile and if you do not reach your customers in the right way and at the right time then you may just lose them as customers. Mobile SEO is still in its infancy and is evolving on a daily basis. As it does, so do the terms, strategies involved and tools available to help you succeed. Using your website or app as an example, you seek to achieve visibility across search engines, directories and mobile app stores to drive relevant traffic to your homepage.

How to improve Mobile SEO?

• Mobile SEO is the process of optimizing your website for the growing number of mobile devices. Mobile SEO can be divided into on page, off page, compliance and technical optimizations. 
• To make sure that your site performs well on mobile devices you should always test your site with different mobile devices (with screen sizes). Also, you need to be sure that your server delivers the same content for all devices. 
• To improve search results visibility and increase visitor conversion you should monitor your keyword rankings, click-through rates and installs across major search engines against competitors.

Ways to make a website Mobile SEO?

1. Segregate the URLs

With mobile SEO, we create optimized versions for your desktop and mobile site. Segregating the URLs allows the search engines to optimize your pages for each type of device. This mobile-specific code then matches your desktop site code, allowing you maximum optimization. The concept is simple: The device gets served a page created specifically for that device, while desktop users see the standard URL. Many marketers have been using responsive design techniques for years, but there is still some confusion about implementing them to get the best results properly. But, again, it’s a straightforward concept – mobile users should see the same content as desktop users, just laid out differently for the smaller mobile screen.

2. Details of Dynamic Serving

Many websites and SEOs still believe that you must have a separate website for mobile users, but that’s about to change in a big way. Mobile SEO will be the stepping stone for responsive web design. In the dynamic serving, the URL doesn’t change for different devices. However, it uses server-side techniques to serve additional HTML/CSS for mobile and desktop. The server detects the user’s device and requests the corresponding user agent to crawl the page and present it. Consider server support to be a must. Seeing user agents is easy for HTTP/S connections, but it’s not straightforward for accessed files locally. The option of using regular expressions for detecting users lacks flexibility too. The best approach to this problem is through HTTP headers, making this task much simpler and straightforward.

3. Implement responsive design for the best results

SEO is a tricky process, and most businesses fear the results. Its benefits are great, but the setup approach can be challenging to implement – not anymore. At last, we have this highly recommended way of implementing a mobile-friendly website. In a responsive web design setup, the same HTML code is served on the same URL, irrespective of the user’s device. As the name suggests, the code and content responds to each user and adjusts to different screen sizes.” A responsive web design is a technique used to develop a website or web application for displaying and rendering content that is flexible to other kinds of devices. A responsive web design will preserve the basic layout of its pages regardless of the size screen (e.g., desktop laptop, tablet, mobile, etc.)

Conclusion:

Yes, mobile search has already grown out of proportion and it’s expected to grow even bigger. This means we need to be prepared for that too. For many companies, mobile optimization needs to be added to the list of “must-do’s” quickly. This, however, is easier said than done. The most striking aspect of mobile optimization is not how different it is from PC optimization. Rather, that it has a drastically different end-user experience vision.

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