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The Influence of URL Parameters On SEO

In URL parameters the values of parameters are set dynamically in a page’s URL and are accessed by its data sources and templates. It makes sure the page has enormous power to create countless views.

Let us explore and learn about URL and it’s parameters influence on SEO:

What are URLs?

URL stands for Uniform Resource Locator, commonly known as the web address. The URL consists of the name of the protocol that can be used to retrieve the file resources, a single domain & subdomain name that can identify a certain page on the Internet with a pathname, and a hierarchical representation that can specify the location of the file present in that computer.

What are URL Parameters?

URL Parameters are the fragments of facts in the URL Structures. Query String is the part of the URL that follows a question mark that is attached to the end of the URL. Query strings are used to find particular data and to map the data in URL. Query strings permit users to view a website page according to specific filters, and to view only a specific quantity of items per page.

For instance here is a URL String with Parameter given below:

Url Parameters in SEO


URL Parameters consist of parameter key, parameter value, beginning of the URL query, query parameter comes with a question mark and an ampersand that separates the parameter when multiple parameters are present.

Does URL Parameter Affect Google Rankings?

Yes, if the URL Parameter is not superintended properly then, it has an immense effect on your website rankings and can result in less traffic. The cons of URL parameters are generating duplicate content, loss in crawl budget, keywords stuffing, etc.

If the URL Parameters are properly supervised then, there is a great chance to rank high in search engines. The pros of URL parameters are that they are beneficial for SEO because they are commonly used for tracking session IDs, product categories, page filters, queries, and many more. They make it more visible and easier for users to reach out to products and services online.

URL Parameters are most valuable if used correctly without causing any confusion to the search engine and have an enormous power to increase the website Rankings.

URL parameters are most widely used to classify content on the page and making it easier for users to reach out. URL Parameters undoubtfully influence SEO.

For instance, here are four major impacts on SEO caused by URL Parameters:

  • Identical Content Created

In SEO, one of the major concerns with URL parameters is that, if they are not supervised properly, multiple duplicated versions of a single fragment of content can get crawled and indexed.

If the same content under multiple URL with no usage of the Canonical Link Element, then the Search Engine will view it as Duplicated Content. The page may result in low ranking and less traffic.

  • Dropping Crawl Budget

The Crawl budget is the fusion of crawl rate and crawls demand. Site’s crawl rate especially means the rate at which crawlers (like the Googlebot) access the contents on your website and each website will only get a limited amount of time for crawling.

Crawl rate of a website will be low if the website pages take a lot of time to load or the Googlebot experience multiple server issues while trying to crawl the content.

  • Stuffing Of Keyword

Too many keywords on the website page may start to look like spam, automatically start creating a bias against it. The repetition of keywords will not help in search engine rankings and will get low chances of getting clicked on.

Google and Bing are sharp-witted to keyword stuffing, so there is no possibility that it could be favorable.

  • Longer URLs

If URL has more than 100 characters, then you need to shorten it because shorter URLs are mostly preferred over the longer ones. Longer URLs often make the user experience inconvenient.

A Longer URL cannot be typed out easily and cannot be able to share through a medium like Twitter, Instagram, or a text message which has a character limit. Longer URLs can be unmanageable.

What is the superlative URL structure for SEO?

The best URL structure for SEO can be created by considering the following:

  1. Prevent Keyword
  2. Stuffing
  3. Shorter URLs
  4. Control Crawlers
  5. Avoid Identical Content
  6. Effortless readability
  7. Excellent keywords
  8. Equivalent titles and
  9. URLs
  10. Make use of hyphens and underscore
  11. Keep one domain and subdomain
  12. Canonicalize URL


Create URL Parameters considering what is best for you and your website depending on your needs. More efficient crawling, Easy execution of URL Parameters, and, Managing duplicate content depends upon your website structure. While executing these URL parameters you need to be cautious.

URL Parameters has a great influence on SEO. Search Engine alerts that the best URL structure for SEO can sometimes cause non-essential complexity by implementing all at the same time and you should only modify your website if you have expertise with how URL Parameters work as it could influence the website page rankings.

Are you creating an e-commerce website where query strings or URL variables comes then this is the perfect blog for you in terms of Search Engine Optimization.

Let’s get in touch with our SEO Company in case of any doubts. We would love to solve your queries.